![]() ![]() ![]() The piano company was able to provide for markets that were unable to access traditional sources of supply, such as Asian markets. The First World War brought great advantages for Nippon Gakki, as it resulted in a considerable growth in the Japanese industry. Between 19 Yamaha pianos won many awards, after having been displayed at select international exhibitions. By the next year their first piano had been constructed, and 1902 saw the introduction of their first grand piano. ![]() Yamaha now began producing pianos, seizing the potential of this market. This was when the company was named Nippon Gakki. In America, the reed organ’s popularity was overtaken by that of the economical upright piano during the 1890s. A year later he founded Japan’s first manufacturer of Western musical instruments the Yamaha Organ Manufacturing Company. In 1887 Torakusu Yamaha created his own version of the reed organ before starting his own business in Hamasatsu. It was changed to Yamaha Corporation in 1987. The company was originally named Nippon Gakki, which translated means ‘Japan musical instruments’. ![]()
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